Consumer Wake-Up Call: Centzy Reveals Substantial Price Disparities Among Local Businesses at TechCrunch Disrupt Launch
NEW YORK, May 22, 2012 – Ever have the nagging feeling that you’re getting ripped-off on your dry-cleaning or oil change? Know instantly with Centzy, the only one-click tool for comparing prices of local businesses you already use.
Centzy’s launch today at TechCrunch Disrupt ushers in a new era of consumer empowerment with price transparency. Before Centzy, consumers had to pick up the phone to find prices for local services like haircuts because fewer than 10% of local businesses have their prices listed anywhere online.
With Centzy, it’s a snap to comparison shop by price, reviews, store hours, and proximity to work or home. Accurate and comprehensive coverage ensures that everything you need for saving money on local services is just one click away.
Reducing everyday expenses can be tricky for consumers due to widely-used pricing gimmicks. To avoid the common consumer mistake of equating higher prices with higher quality, Centzy showcases best-value businesses, which have great reviews but also better prices than competitors.
“Centzy actually found that identically-rated businesses charge wildly different prices for the same service,” said Centzy CEO Jay Shek. “It’s a wake-up call for all consumers.”
For consumers inundated with marketing ploys in which businesses can mark up prices before offering savings, Centzy prices serve as meaningful reference points for what is actually a good value.
"Centzy is bringing price transparency to local. This local pricing data is immensely valuable for consumers as well as businesses,” said Bill Pescatello of Centzy investor Lightbank.
Available on the web and mobile devices at Centzy.com for New York, San Francisco, and Chicago services including: haircuts, manicures, massages, oil changes, dry cleaners, gyms, and more.
Centzy is the first and only intelligent tool allowing consumers to instantly compare prices and save money on local businesses. Revealing prices that are not published anywhere online, Centzy empowers shoppers to easily decide on the best business for their needs. May the new era of price transparency begin. Backed by Lightbank (Groupon’s original investor), ff Venture Capital (Klout investor), and Entrepreneurs Roundtable Accelerator.
Media Contact: Marina Nelson, Proletariat PR marina(at)proletariatpr(dot)com | 415.937.1715
ABOUT TECHCRUNCH DISRUPT
TechCrunch Disrupt NYC 2012 is TechCrunch’s third annual conference in New York City. The format combines top thought-leader discussions with new product and company launches. Morning executive discussions debate timely disruptions in media, advertising and technology while the afternoons are reserved for the Startup Battlefield where 30 new companies will launch for the first time on stage, selected to present from more than 1000 applications received from around the world. The winning company will receive a $50,000 grand prize and the Disrupt Cup at the conclusion of the conference. The conference is May 21-23, 2012, at Pier 94 located at 755 12th Avenue (at 55th Street & 12th Ave.) in Midtown New York.